The Use of Effective Competitor Analysis in SEO
It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service that’s relatively niche, zoom out and you’ll see that your brand is just a small part of its industry and contends for digital real estate with both local and national competitors.
Once you start to gain a better idea of the businesses that make up your industry’s presence online, the need for effective competitor analysis becomes clear. A solid understanding of what is and isn’t working for key competitors within your field is a great place to start to help improve your own digital strategy.
Competitor analysis is simply the process of analysing the digital profile of your competitors. The aim is to develop a deeper understanding of what does and doesn’t work within your industry, shaping your own digital presence in the process.
Competitor analysis can be as in-depth as you see fit, however a few key factors to take into consideration include:
• Keyword targeting
• Quality and length of written content
• Average search rankings
• Engagement rates
• Content structure and imagery
• Backlink profiles
Competitor analysis is a cost-effective tactic that will help highlight the strengths and weaknesses of your key competitors. From identifying content gaps that exist within the industry to giving some context to your own performance, the benefits of engaging in effective competitor analysis include:
• Gaining an insight into the performance of your competitors and understanding more about their SEO strategy
• Learning more about your industry as a whole, including what works and what doesn’t within the digital sphere
• Putting your own SEO performance into perspective and establishing new ways to improve moving forward
• Understanding more about your target audience and analysing their online behaviours and processes
ClickSaffron Is the best SEO Agency in India, UK, USA, Delhi NCR, Noida which helps in boosting your business or brand in search engines by Effectively analysing your competitor.