Importance Of Video Marketing In Digital Marketing
Love watching youtube, IGTV's, facebook video's feed?? then why your business left behind?
In today's world, everyone loves to watch videos whether its on youtube or facebook or instagram. According to a survey, it is found that almost 80% world's population is using instagram and in that all the people loves to watch many kind of video's such as daily vlogs, funny videoss, inspirational videos etc.
Video as a strategy is quite the opposite. It's produced by all teams, in a conversational, actionable and measurable way. Video as a strategy is the future. According to a report, more than 60% of consumers want to see videos from brands.. more than any other type of content.
Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.
Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.
The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
Video marketing is the best strategies which helps in improving your business values and online revenue in video channels.