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Yes, AdWords Is Worth It (though it Depends) Whether Google ads are worth the money, or not, depends on two determinants. You pay by the click – indicating you pay, if and only if, people click on your ads. You bid versus other advertisers in the Google auction. Google AdWords itself is a blessing to advertisers to speed the process of revenue generation.
Other than this, AdWords has interjected many features in its platform. This has succeeded in increasing the benefits and bring in great results. This feature covers 10 such benefits of Google AdWords for business. When it comes to Google Ads versus Facebook ads, it doesn't have to be a conflict or a judgment. You can practice both.
Paid search is one of the reliable ways to reach new audiences and re-engage with older leads. Google Ads and Facebook Ads have unprecedented benefits for almost any type of business. The average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.
The most costly keywords in Google Ads and Bing Ads cost $50 or more per click. So unlike organic results, Google AdWords ads are highly controllable. And even better, Google 'rewards' advertisers with discounted per-click costs for AdWords campaigns that 'perform' well through its quality scoring system. i.e. the ads are well targeted and highly relevant which means searchers click on them often.
Google desires to deliver ads that are relevant to their users' queries. This is because Google wants them to click on an ad as much as you do, and people are more predisposed to click when your ad is clearly relevant to their needs. Google judges this by Quality Score. Google: 4 million sponsors. Facebook: 2 million advertisers. Twitter: 60,000 advertisers.
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