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A business must have a digital presence, whether it practices social media marketing, a website, or, ideally, a combination of channels, SEO, email marketing. Most businesses believe they efficiently handle digital marketing to improve sales and revenue, which, ultimately, is what a business is about: making money. Definition of Digital Media: Digital media is digitized content that can be broadcasted over the internet or computer networks. This can incorporate audio, text, graphics, video. This means that news from a TV network, magazine, newspaper, etc. that are displayed on a Web site or blog can fall into this category.
Here are some samples of the media we can use to get our digital marketing activities out to our customers, current or potential. The Internet can be utilized to market to customers through a web page or a blog. Marketers can also market to mobile phones, reaching customers through smartphones, tablets, laptops.
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