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Here are some practical ClickSaffon’s tips to help you grow your customer base.
Get to know your customers
Ask Questions. This one is obvious; when you need to know something, ask questions. Follow the Money. In any industry, there is a constant flow of money, and understanding that flow helps you know what the business drivers are. Understand Partnerships. Understand the End Customer. Examine Competitors.
Offer great customer service
Know Your Product or Service. In order to implement good customer service, you need to know what you're selling, inside and out. Be Friendly. As they say, customer service starts with a smile. Say Thank You. Train Your Staff. Show Respect. Listen. Be Responsive. Ask for Feedback.
Nurture existing customers and look for new possibilities
Here are some ways that you can nurture your customer relationship to build trust and turn them into lifelong fans. Be Intentional. Be Attentive. Give Them First Looks. Get Feedback. Stay Engaged.
Use social media
Build a Credible Reputation. Attract Potential Clients. Connect With Like-Minded Business Professionals. Diversify Your Marketing Efforts. Repurpose Top Content. Make Your Time and Money Count. Drive Traffic to Your Website/Blog. Use the Right Tools.
Build a sales funnel.
The first way to quickly grow your business is by building a sales funnel. Create a great landing page. Your website's landing page is the first impression potential customers will instantly have of your business. Present a front-end offer. Give an up-sell offer on the back end. Offer a downsize option. Keep it going.
Utilize a customer management system
Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales
Create a customer loyalty program
Study your current customers. Here are some questions to ask about each customer: Prepare your customer loyalty program. Set goals, and measure them with a CRM. Set a budget. Decide which customers to target. Choose tactics that will encourage client loyalty.
Build an email list
Put out the sign-up sheet. Leverage business cards. Host an event. Invite people to 'join the club'. Organize a giveaway. Drum up emails with direct mail. Try some telemarketing. Optimize your website for opt-ins.
Increase sales to existing customers.The simplest way to increase your sales is to sell more of the products or services you're selling at the moment to the customers who are already buying them. For most businesses, this involves: persuading one-off customers to become repeat customers.
7 Key ClickSaffron Strategic Steps to a Growth Strategy That Works Immediately
Establish a value hypothesis. For your business to support long-term growth, you must understand what sets it apart from the competition. Identify your ideal customer. Outline your key indicators. Verify your revenue streams. Look at your competition. Focus on your strengths. Invest in talent.
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