SEO is a subset of Digital Marketing and it plays a very important role in Digital Marketing. One can execute all digital marketing strategies only if the site is search engine optimized.
Search Engine Optimization is a strategy towards driving customers to business through different online platforms. Study says 14 billion searches happens online in every month which is considerable amount of people searching for product and services. To reach your niche you have to optimize your site according to the search engine algorithm, i.e. website must rank higher in the SERP, must perform good in the social media marketing, Pay Per Click activities also must be good.
SEO is a fundamental facet of digital marketing strategies. If the site is properly search engine optimized then website will rank in the first page of SERP. Buyers review the first two pages of the SERP and according to survey report 74% of consumers search online for local business information. 80% to 90% customers prefer to check online review before purchasing any product or services. When Compared to online marketing, such as PPC, SMM, e-mail marketing, SEO provides fairly good business ROI. Thus SEO is important strategy which cannot be ignored.
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